Definition of Internet Marketing by John Phanchalad

Internet marketing is the set of techniques and tools used for the promotion of a product online. The major trends in internet marketing today are a search engine optimization (SEO). Search engine marketing (SEM), email marketing, advertising online and social media marketing. Owning a website does not make you a success in the internet world, you need to market and optimize your site in an effective and efficient manner so that it can be found by people who search for the products and services you are providing online. Internet marketing strategies help grow and promote your business more effectively said: “John Phanchalad”

You invest first in your business and then into your site and as a matter of fact don't want any of them to fail because the growth of your business depends solely on them. The basic functionality of internet marketing is pulling the targeted audience in terms of traffic to your site, so that your product is effectively presented to the people for whom it was intended. A positive business sense accompanied with outbound and inbound marketing strategies, SEO, pay per click (PPC), social media marketing and analytics makes your investment secure and safe by making you grow as a company. Effective reach to the targeted audience is carried out through the tools used in internet marketing.

The right marketing plans for the internet ensure to encourage revenue growth. The internet marketing firms help you attain internal efficiency through effective web development and online marketing solutions. They provide you with measurable internet marketing strategies through professional expertise, creativity, effective project management and content development. Internet marketing strategies allow you to keep track of all activity on your site ranging from traffic to the number of interested visitors and purchasers. Instant feedback and report are the basic differences between internet marketing and conventional marketing. Recognition of tangible marketing results improves all over sophistication of a site. The tools used for internet marketing give you calculated results and amazing insights into the customer trends, which help you, improve your site according to the interests of the visitors.

The internet has become the most widely used communication and marketing medium because people prefer services and products to reach them at their place. Internet marketing is a cutting edge technology that allows you to cut your own path as a business owner and a well designed marketing campaign can serve you as a marketing tool that differentiates your company from your competitors.

Social media is the most extensively used platform on the internet where people share and communicate. Marketing on social media is a must for a product which is to succeed in the present highly competitive atmosphere. Promotional campaigns can be carried out on social media in order to make your product known. You must have a very own page on all social media websites where you place the latest updates and offers about your product, provide its detailed information, get feedback and interact with the present and potential customers. Happy customers are your asset on which you can depend in order to kep your business running. You can create passionate online content to transform these happy customers into a loyal community, by the usage of various social media channels.


John Phanchalad always said: In the present competition, your product can sell in huge numbers if you go for a proper well planned, well managed internet marketing campaign, that effectively differentiates you from your competitors.