Overview of Search Engine Optimization

SEO meaning “Search Engine Optimization” is an essentially required task in the marketing strategy when it comes to launching any website. Launching a website doesn’t mean that you want it to be a non-visited set of web pages. Any website is launched for reaching out the internet world and expanding in terms of people reaching you. SEO does the task for you.

Search engines are the method through which any person on the internet would look for answers. The links to pages, shown as search results for any word, phrase or name depend on certain methodologies through which the search engine ranks the information about the desired search. The basic task of SEO is prioritizing your website as a search result.

“SEO methodologies when applied to any website increase its rank and thus prioritize its visibility in the search engine. The number of visitors to a site in a certain span of time is termed as “traffic to the site”.” Said: John Phanchalad

 SEO is a set of methods, tools and strategies that increase traffic to your website and get it ranked higher, thereby making your presence known. The search engines used by the targeted audience, how the sites are indexed, what people search for and what are the common keywords or search terms used by the people, are all considered very important when doing SEO for a site.

Search engines rank sites according to a set of rules and guidelines which, if followed without deception, can make your visibility and presence as a search result on the search engine, long lasting. SEO done under these rules given by search engines is called white hat SEO. Black hat SEO is the search engine optimization strategies not recommended by the search engines. Black hat SEO sites do not last long on the search results because they are temporarily or permanently shut down as soon as they are caught.

Some of the basic strategies used in SEO are

·         Link building

·         Content research

·         On page SEO

Common search engines used by visitors online include Google, MSN, Bing, Yahoo, Altavista, Alltheweb and Ask.com. Each search engine has different criteria for ranking pages but the basics are almost the same and every search engine discourages black hat SEO techniques.

Whether you own a community website, an e-commerce site for your business or an information site on technology, you need SEO to make people see it as a search result and visit it. Otherwise, the whole idea of launching a website is lost if it is not visited by people interested in the information your site provides. Content writers, HTML coders professional copywriters all work for SEO firms worldwide.

Penguin 2.0 is the latest update to Google’s Penguin 1.0 and the search algorithms are being constantly updated, something that worked yesterday or today may not work tomorrow, as far as SEO is concerned.

“So if you own a site, you need to reach out for an SEO firm to stay visibly present on the search engine results in order to target the visitors you want for your website. Said:  John Phanchalad”